The ad was created by film director Timur Bekmambetov known by its two films ‘Night Watch’ and ‘Day Watch’ that were shown in Europe and the USA. The clip was filmed for the Slavyansky bank and doesn’t advert anything, perhaps the point is in the name of the bank ‘Slavyanskyi’ — ‘Slavonic’, it should be something representative for Russian culture, so ad is a simple video sequence for a Block’s poem. Alexander Blok, well-known poet of the Silver Age of the Russian culture (end of the 19 — early 20 c. — high point of the development of the Russian culture — in music, literature, painting etc.) The text of the poem written in 1903 The girl was singing in a church choir, About the weary abroad, far away, About the ships in the sea, so dire, And those who’d forgotten their happy day, So sweet was her voice flying up into highness With shimmering beam on her shoulder of white, And every one listened watching from darkness, The way the white garment was singing in light. And every one thought that the joy was there, That the ships were all in a quiet bay, And the weary people abroad, full of care, Were now all blessed with a happy day. The voice was sweet, and the beam was shining, And only up there at the royal rack, A child, conversant with secret, was crying, That nobody, really, would ever come back.