The Ad Show – Series 1 – Episode 3 (Part 1)

Lured by free coffees and reward points, our wallets are bulging with loyalty cards these days, but what do these cards really reveal about us? This week The AD Show looks at database marketing, how its growing and how were all becoming involved whether we like it or not. Host Hazel Phillips talks over the implications with Keith Norris of the Marketing Association and Dave Mansfield of Affinity ID, one of the country’s leading database marketing companies. NZ Bus decision to ban a pro-atheism ad campaign on its vehicles has raised a few eyebrows especially as it initially said yes to the ads. Simon Fisher, a spokesperson for the campaign, and Archdeacon Glynn Cardy at St Mathew in the City Anglican church, will join the show to discuss the issues around religion in advertising. Reporter Simon Pound takes a look at the new Kiwibank ads with Sam Neill as the bank takes a new direction. The AD Show also looks at a new imported Burger King campaign heading our way, with Scott Coldham of Colenso BBDO, and reveals how the internet sensation Old Spice manmercial was made. Could it really be one shot?
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