Is your Church Social? Part 2: ?Using Video Sharing for Church Marketing and Online Church Outreach?

Is your Church Social? Part 2: ?Using Video Sharing for Church Marketing and Online Church Outreach?

I’ve started looking at ways churches can use social media to market their church online and reach others for Christ. One of the areas social media has really exploded over the last several years is video sharing. With websites like YouTube and, Internet users have found a place where they can share videos, be they funny, informational, outrageous, or uplifting, and people have taken to video sharing and viewing shared videos like a dog to a plate of bacon.

According to a recent document from Google (owners of YouTube), video sharing and viewing have become a regular activity for all demographics. Men and Women of all age groups and all education levels use video sharing websites like YouTube. YouTube has become the most popular entertainment site on the Internet and the sixth most popular website on the web. Here are some interesting stats from a few months ago:

• Hundreds of millions of videos viewed daily
• 10 hours of video uploaded every minute
• 72M unique monthly visitors
• 31% of home Internet users watch video on YouTube weekly, 10% daily
• The average US visitor spends 4 hours every month watching videos on YouTube

So, with so many people using YouTube and other video sharing websites, why wouldn’t your church want to get in on the action? It’s free, it’s pretty easy, and it can be very effective for getting your message out and with church marketing.

There are many aspects to Online video sharing that make it a great online church marketing tool:
• Online video sharing can be a great way to reach people who may not otherwise find your church’s website. By posting videos that link back to your church’s website and have your church’s URL in the video, you are able to direct people back to your site and help with search engine marketing.
• You can also reach people who would not normally even search for your (or other) churches by posting videos that are not “church-related” videos. This could be a funny (non-churchy) video or an informational video about something not related to church at all.
• Online videos can also be a means of changing the image non-churchgoers have of what church is.

In an article on, Pastor Michael Eaton of Holiday Hills Baptist Church in Abilene, Texas said:

“We are getting more traffic because we are running the same video on our Web site as (our) commercial on TV,” he said. “We also use this same video on our Myspace page.”

Many churches are starting to use websites like YouTube to market their church and reach the unchurched for Christ and are finding it to be a very effective church marketing tool.

“But We Don’t Have Thousands Of Dollars For Video Production!”
You don’t have to. Sure you can spend thousands on producing a professional quality video. You can hire actors, use special effects, and use the best cameras available…or you can use the hand-held video camera from one of you members and not spend a dime. Professional videos can work very well and depending on what message you are trying to get across, it may be best to spend a little money to make a more professional video. However, YouTube is about community and the regular Joe sharing videos with his friends and the world. So, a lot of videos on YouTube are just home videos. Your churches video can be as well. In fact, in some cases, you would do better to use lower quality home video. One of the things that attracts a lot of people to video sharing sites is the truth or real-to-life character of the videos as opposed to the Hollywood fakeness they see everyday on the TV.

Southern Hills Church of Christ in Abilene, TX has been using video sharing as a marketing tool for a couple of years now. In an article on, they talk a bit about some of the videos they have shared, including more professionally done videos like their “Churchgoer vs. Christian” series (a take off of the popular Mac commercials) and less professional personal testimony videos. One of members, Brandon Lewis, who works on their video production, had this to say about using less than professional videos:

“Even if it’s not the best quality, people love YouTube because so much of it is people just being real”

So, it doesn’t matter whether you have a video budget of ,000 or , your church can produce videos and post them on the web. Many churches already produce videos for other uses and many of those videos would be able to be digitized and posted on YouTube.

I encourage you to start considering how you can use video sharing to promote your church online and reach the lost for Christ. In the coming articles I will talk about ways you can increase the benefits of posting your videos and give some ideas for videos you can produce.

Kurt Steinbrueck is the author of the Church Marketing Online blog. He has been providing Christian search engine optimization services for church marketing solutions. Find the original article at

ChurchNet USA Develops Project Outreach

ChurchNet USA Church and Faith-Based Organization Services and Solutions

Orlando, FL (Vocus) July 27, 2010

ChurchNet USA, a full-service resource center for churches and faith-based organizations, is excited to announce their new program developed to meet the revolving needs of start-up churches and faith-based organizations. The new program, Project Outreach, includes free consultation and outreach ministry resources designed to help grow church outreach programs nationwide.

“Our new program helps guide churches in the right direction,” said Efrain Rodriguez, CEO of ChurchNet USA. “Simply put, if churches want to reach more people, they need to start reaching out. Project Outreach will help them do so.”

Project Outreach is about helping churches and faith-based organization start outreach ministry programs that will increase church membership, help followers in the community, condition the heart to be receptive for spiritual outreach and make it easier to receive grants and financial support to fund the different outreach programs.

Many of today’s churches would like to start or add more church outreach programs and Christian ministry initiatives to help engage their community and members more, but struggle with how to do so. By implementing a successful outreach program, churches will help attract and give help to needy individuals, build relationships and share the faith within their community.

Through Project Outreach, ChurchNet USA assists churches with the planning and implementation of church outreach programs along with legal structure, 501c3 tax exemption, funding solutions such as: faith-based grants, corporate sponsorships and more. Some of the most popular and successful Project Outreach programs that are easy to implement with limited resources include:

-Healthy Living Support Group

-Entrepreneurs & Job Search Workshop

-Youth Programs

-Cooking Classes

-Family Life Center

“We have designed Project Outreach to help churches experience a growth in not only church attendance and monetary income, but also a revived interest in expanding the scope of the church’s vision,” said Melanie Swift, Director of Non Profit Services for ChurchNet USA.

About ChurchNet USA

Founded in 2004, ChurchNet USA serves as an all-encompassing resource center for faith-based organizations and churches nationwide. Their mission is to provide affordable services, valuable church resources and flexible solutions to faith-based organizations, enabling them to successfully start-up and grow. For more information visit:


Is there anyone here in Denton Tx who is intrested in an outreach discipleship type church/fellowship?

Question by Curtis: Is there anyone here in Denton Tx who is intrested in an outreach discipleship type church/fellowship?
Are you ready to give your life to the lord? Tired of living the life you are living and desperate for a change?

Best answer:

Answer by Secret Agent of God (BWR)
Probably not.

Already gave my life to God.

Add your own answer in the comments!

Christ Lutheran Church outreach program is going strong

Christ Lutheran Church outreach program is going strong
Welcome Table Wednesday, a community outreach initiative of Christ Lutheran Church, is several weeks into its second year of operation, and the spirit that has driven the weekly effort remains as strong as ever.
Read more on FOX CT Hartford

‘Project Linus’ being ‘reborn’ at Community Christian Church
Community Christian Church (Disciples of Christ) in Fayetteville is revitalizing the “Project Linus” program which makes no-sew fleece security blankets, receiving blankets, quilts, crotcheted and knitted afghans and comforters for newborns and children. The organizational meeting is this morning at 10 a.m. Those interested are asked to to meet at the church, 349 Kenwood Road, from 10 a.m. to 2 …
Read more on The Fayette Citizen

Lexington Twp. church members painting Alliance homes
The Rev. Matt Lowe, of the Alliance Church of Christ, said teens of the church were inspired by the good work they learned at a Church of Christ-affiliated camp. 
Read more on The Canton Repository