Advertising Your Church With A Tasteful Church Sign
By investing in a prominent church sign you will be able to spread the message of your church to a much wider audience than you are contacting now. A sign is not only intended to impart information to people but also to attract their attention, and a well-design church sign that will not only increase the number of visitors to your church, but also its regular congregation, would be an ideal form of church stewardship.
Let’s consider the ethics first, before investigating the financial aspects of advertising, and determine whether a church should or should not be engaged in the activities of the professional advertiser. What are your thoughts? Should it be involved in advertising or should a church restrict itself to the spiritual and ignore the temporal aspects of its existence? One of the major problems of taking that attitude would be to ignore the times we live in and the importance of advertising to the vast majority of current or potential parishioners.
Many people have been so inured to advertising that if it is not advertised then it cannot be good. The church across the road must better because it has a huge neon church sign in its grounds proclaiming the message it is offering. Perhaps neon turns you off, and you might then prefer the church farther down the road with its beautiful wooden church signage that gives you precise details of all its services and activities.
Both must be better than that dull structure there, with no signs saying what it is and nothing giving you a message of any kind, whether it is one of spiritual uplifting or simply asking you to come along at 11 am next Sunday. We all know the power of advertising and there is nothing in the majority of religions that says we should not advertise our religion. After all, is it not the purpose of prophets, disciples and missionaries to advertsie and proclaim The Word.
Part of your church stewarship is connected with using your church’s money for the maximum possible return, and many agree that advertising is one aspect of marketing that should not be ignored because the high return you get back for what you spend on it. You not only pass the message on but also swell your congregation, and a strong congregation makes for a strong church.
That is not to suggest that you should sing a jingle on TV, but you should make use of where your church is situated. Any church situated on a main road, for example, will have thousands of cars, buses and other forms of transport passing by it every day. A prominent LED church sign will be bound to catch the attention of these passers-by. Even a beautifully crafted wooden sign will get the attention needed for it to stick in the mind.
After passing by the same church sign day in day out for weeks, months and even years, people will associate your church with your sign, and when ‘church’ comes to mind, it is likely to be yours. Those that rarely attend church will likely have a wedding, christening or funeral to arrange at some time and who will they think of? Your church of course, because that’s the one with the prominent church sign that they pass every day!
You may prefer to attract people with more faith, but your church stewardship is also connected with recruiting the lazy or the non-believers. Who knows – once they have come into the fabric of your church they might also join its spirituality. The young married couple might visit your church and will likely use it for their first child’s christening, send him or her to your Sunday School, and generally become involved in the activities of your church and so become a regular parishioner.
You will never know if you never try, and using a prominent, unmissable church sign in your church grounds is one of the best ways of trying. Sure, church signs cost money, but your stewardship is about spending your funds in the most productive way possible. Consider other means of advertising: TV, newspapers, magazines and the like. Do you honestly believe that would be good use of money? Of course not, because nothing has the same impact as an advert placed physically in front of your church that people pass every day. Many may see your TV advert, but how many will put themselves out of their way to visit your church rather than the one with the great sign that they pass by daily? I would guess very few, if any! In fact, likely none at all!
However, by placing a church sign in front of their eyes as they drive to work, take the kids to school or go to the shops, you are taking a positive step to persuade people to stop off and visit once in a while. They might visit one Sunday, or perhaps take part in a weekday service, or they might decide to use your services for their wedding or the christening of their child – the point is they are taking the first step. That is good church stewardship and excellent use of your church’s funds.
If you want to find out how church signs can benefit your church, check out Custom Church Signs for details on a wide variety of signs of various types.