1930′s ADVERTISING STREET SCENE FROM BURLINGTON, VT

1930′s ADVERTISING STREET SCENE FROM BURLINGTON, VT
Church advertising

Image by churchstreetmarketplace
This roll drop curtain was painted 1930-35 by Granite State Studios in Plymouth NH. We have no record of where it hung, but it was a backdrop on a stage the size of Contois Auditorium. We know this because the height of the curtain is exactly right for Contois. The width is narrower because the curtain has been cut/torn on the sides. It is now 15ft wide, instead of the approximately 20ft it should be.

The scene shows an imaginary street, which is how all the advertising street scenes were constructed. There is, for instance, no statue of Joan of Arc at the foot of Church Street! Many of the businesses are gone; others changed their name but are still around. For instance, Burlington Mattress became Vermont Mattress. Burlington Paint & Wallpaper became Vermont Paint & Wallpaper. Lippa’s is obviously still there. The blimp has Shepard & Hamell, which many people will remember. A few businesses are from St. Albans and even Newport – this happened when travelling salesman would promise stores a spot on a second curtain other than their own, or because some of the slots might not have found Burlington buyers. We’ll never know. (by Chris Hadsel, www.curtainswithoutborders.org/index.html)